Q: How do I convey how much I care about my cattle, the land I use, and the people who eat the product? A: We’ve all heard the quote that goes like this: “People don’t care how much you know until they know how much you care.” This quote has been attributed to many different people over the years and there is a reason why. This quote really gets down to the basics about conveying a message of care. Let’s think about animal handling. As we know, animals can’t understand our wo